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  1. Top 10 brands in Vietnam by Nielsen

    Honda is the number one brand in Vietnam. The market leader of motorbikes came first in brand recall in the research done from 1 to 31 November, within the age bracket of 15 to 45 years old.

    Nokia ranked second for overall brand recall and has the highest ownership level with a portfolio for all segments in the market, from economy to premium.

    With several initiatives to cater to the local market, including higher quality and availability of fresh foods, pricing closer to consumer demand, higher standard for modern trade, French brand super-market Big C ranked third with increasing equity among Vietnamese consumers.

    Mobifone, the government-owned mobile service provider in Vietnam, ranked fourth. In recent years, the telecom sector in Vietnam has boomed to reflect a high growth rate and attracted several investors in this field. The telecom industry is expected to become a new power in Vietnam’s economy in the next decade.

    Vietcombank, the market leader for banks, ranked fifth followed by Saigon Co-op Mart the biggest local trade-chain reputed to have lower priced products in the sixth position.

    Viettel, the market leader for mobile phone service providers and subscribers with a relatively lower pricing position over Mobifone, ranked seventh while Sony, the most popular brand in home appliances and AV equipment, ranked eight for its high brand equity among consumers through the brand’s heritage.

    Vinamilk, the biggest milk manufacturer in Vietnam with diverse beverage categories including fruit juice and drinking yogurt, ranked ninth, while Coca-Cola, claimed the 10th position for its high brand equity through its heritage even though, in terms of market share, Pepsi performed better due to product availability.

    VIETNAM’S TOP BRANDS

    Top car brands: Cars are generally still aspirational as ownership is limited to the upper income class. Brand heritage would be the key factor driving preference.

    1. BMW
    2. Mercedes Benz
    3. Toyota
    4. Honda
    5. Audi
    6. Lexus
    7. Ford
    8. Hyundai
    9. Kia
    10. Suzuki

    Top beverage brands: Vinamilk has been taking advantage of its lower price strategy and in the past three years has been diversifying its product line for beverage. Most recently, the government has launched its ‘Buy Vietnam’ campaign and Vinamilk is one of the local companies that have benefitted from that campaign.

    1. Vinamilk
    2. Coca Cola
    3. Heineken
    4. Tra Xanh 0 do
    5. Dutch Lady
    6. Pepsi
    7. Trung Nguyen
    8. Red Bull
    9. Hanoi Beer
    10. Number 1


    Top personal care brands: FMCG giants Unilever and P&G dominate this category. However, local brand X-men paved the way to more appreciation for male-specific products.

    1. Colgate
    2. X-Men
    3. P/S
    4. Clean & Clear
    5. Nivea
    6. Pantene
    7. Pond’s
    8. Dove
    9. Sunsilk
    10. Olay

    Top mobile phone brands: This category is dominated by Nokia with its portfolio for all income classes, active marketing and innovation.

    1. Nokia
    2. iPhone
    3. Samsung
    4. Blackberry
    5. Sony Ericsson
    6. HTC
    7. Motorola
    8. LG
    9. Mobell

    Top retailer brands: Big C provided a good alternative to Saigon Coop in terms of modern trade retailing. The continuous improvements from both players helped propel modern trade growth with better facilities, competitive pricing  and variety of products.

    1. Big C
    2. Saigon Co-op Mart
    3. Metro
    4. Nguyen Kim
    5. Best Buy
    6. 24h ~ Shop & Go
    7. Circle K

    Top home appliances brands: Vietnam still holds high value for Sony. They see the brand as having the highest quality available although for most, they usually resort to lower priced brands available.

    1. Sony
    2. Panasonic
    3. Samsung
    4. Electrolux
    5. LG
    6. Toshiba
    7. Sanyo
    8. Philips
    9. Sharp
    10. Daewoo

    Top PC and laptop brands: Nielsen has found no predominant brand for PCs / laptops due to variety of brands and models available in the market.

    1. HP
    2. Sony
    3. Dell
    4. Apple
    5. Acer
    6. IBM
    7. Samsung
    8. Lenovo
    9. Compaq

    Top mobile phone service operators and internet service providers:

    1. Mobifone
    2. Viettel
    3. FPT
    4. Vina phone
    5. VNPT
    6. Mega VNN
    7. EVN telecom
    8. Beeline

    Top motorbike brands: This category is dominated by Honda. The brand has a good variety of models catering to different consumer segments – from economy to premium.

    1. Honda
    2. Yamaha
    3. Piaggio
    4. SYM

    http://www.campaignsingapore.sg/Article/241548,vietnam-focus-top-10-brands-by-nielsen.aspx